SCRAFT: DEALERS OF TALENT

We believe that creativity and human connection are the true luxuries of our time, and Scraft was born from our shared vision to bring designers, craftsmen, and users together, transforming ideas into meaningful, shared experiences; as a team, we developed the entire business plan and strategic framework for launching the company, conducting in-depth market analysis to shape a concept with real impact, and from this solid foundation, we crafted a visual identity that embodies our values, reflects our vision, and presents Scraft as a fully realized, cohesive, and purpose-driven project.

Collaboration

Claudia Taveras, Claudia Tizón, Verus von Haeften & Grégoire Germain

DELIVERABLES

Business Model Presentation Market Research Blueprints

Year

2020

ROLE

Strategic Designer

Blueprint of the furniture customer for the project scraft
Blueprint of the furniture designer for the project scraft
Blueprint of the craftsman for the project scraft
Business model canvas for the poroject scraft
Website design that connects craftsman, customers nd designers
Screen layouts showcasing the project scraft
✦ NICOLE BELTRÁN ✦ DESIGNER
GGEETT  IINN  TTOOUUCCHH
✦ NICOLE BELTRÁN ✦ DESIGNER
GGEETT  IINN  TTOOUUCCHH
✦ NICOLE BELTRÁN ✦ DESIGNER
GGEETT  IINN  TTOOUUCCHH