MADCITY LIVE: BY CLUBIT

We began with a clear goal: to reveal what usually stays behind the scenes, and MADCITY LIVE was conceived as a documentary capturing the creative and organizational process behind four nightlife events in Madrid; together with Claudia Tizón, we developed a visual identity designed not only to promote the events but also to spotlight the work, vision, and energy of the students who brought them to life, while actively supporting the recording and documentation of the process as it unfolded, bridging our role as brand designers with the storytelling of the project, and translating the intensity of nightlife into a bold, cohesive visual language.