MADRID METRO BRANDING

Two weeks were devoted to research, brainstorming, ideation, and rethinking the visual identity of Metro de Madrid; we began by understanding its history and identifying inconsistencies across its touchpoints, with the goal of making the brand more consistent through a redesign of the metro map that maintains a clean, clear visual language, and as a result, we defined coherence, user-friendliness, and efficiency as the three core values of the brand, guiding our design decisions and the creation of new elements that were ultimately translated into a comprehensive Brand Manual outlining the graphic standards.