PICO: MEXICAN, PERO DIFFERENT

We started from one clear intention: to bring something different to the table. PICO was created as a ghost kitchen rooted in Dominican culture, reimagined through a bold and contemporary visual language. Together with Claudia Taveras, we designed the brand from the ground up—translating flavor, identity, and creativity into every touchpoint. From packaging and merch to social media, menus, and in-store details, the brand celebrates food as an experience and culture as its main ingredient. Every design decision was guided by the desire to evoke emotion, authenticity, and pride in its origins. PICO stands as a vibrant expression of culture, and modernity.