YUMA: ECHOES OF NATURE

The project began with a simple intention: to bring the calm presence of nature into everyday living. Yuma translates this feeling into the home through organic forms, natural textures, and timeless design. Developed from an initial concept and ideation process, the brand grew from a personal exploration of how form can communicate emotion and meaning through visuals. The identity evolves into a calm, cohesive visual language — from logo and patterns to social media — creating spaces that feel warm, balanced, and connected to nature. Every design choice reinforces a sense of serenity, authenticity, and intentional living.